- To promote the understanding and reputation of Trichology in the United Kingdom.
- Instigate the setting of standards of Trichological practice in accordance with other governmental/professional bodies.
- Uphold Patient Safety and Public Confidence in Trichology and help eliminate bad practice.
- Operate a Register of Practitioners and Education and Training Providers within a strict and agreed Code of Practice that embodies robust ethical standards to providing Trichological practice and treatments.
- To foster openness, fairness and independence in all its members.
- Working in partnership with patients and all key stakeholders in the Trichology industry.
- Recognising innovation and best evidenced-based practice and responding to change.
